Maxima Professional – Italian Hair Care Excellence!

Visitors of Baltic Beauty 2024 will have the opportunity to learn more about Vitalfarco Hair Cosmetics. They offer a wide range of technical products, hair care treatments and hair styling items, several brands and lines able to satisfy different markets and positioning needs.

• Maxima Professional hair care brand represents maximum quality and performance in line with the best hair fashion trends;
• With its colorful and fresh results, Vitael guarantees reliable and versatile products, for use in the salon and at home;
• Roverhair is a premium certified vegan-friendly haircare brand;

With private label service, the company provides customers with all of its know-how in the development of innovative formulas and in the creation of customized product lines.

The Maxima Professional brand covers a wide variety of products:
• Hair Color Plex – a vegan, cream coloring product formula, that ensures maximum reliability, stability and shine while protecting hair structure;
• Hair Toner Plex – an acidic demi-permanent color with hyaluronic acid and sunflower oil ceramides for gentle tone-on-tone coloring;
• Charcoal is an innovative line of bleach and hair care with activated vegetable charcoal for blondes;
• Fiber Liss – a cream, which smooths and consolidates the hair fibre, repairing and deeply nourishing it, for enhanced gloss, silkiness, elasticity, anti-frizz and lamination.

The brand Roverhair enriches Vitalfarco portfolio with popular products like hair color Electa, ammonia free coloring system Essence, and 100% vegan hair reconstruction products Ultimate Nutris.

Vitael offers hair care routine products ideal for different types of hair – normal, colored, damaged, dry, curly or frizzy.

With over 50 years of experience in the hair care industry, Vitalfarco Hair Cosmetics ranks in the top of Italian Hair Care product manufacturers, exporting all over the world its cutting-edge treatments for hairstyling professionals.

REASONS WHY: 
• Made in Italy hair care excellence
• A family business since 1969
• Sustainable production and certified quality
• 100% control of the value chain from formulation to distribution
• Global distribution network
• Private Label services
• 360° customer support
• Tailor-made education offer
• A differentiated brand portfolio

https://www.vitalfarco.com/
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