Influencers conference “Sijā auzas!”

In the Latvian folk song “Sijā auzas, tautumeita” our ancestors talked of a dilemma about whose sled the girl should take – a bridegroom will carry her throughout life, whereas a brother will only do so for a short distance. The story is still relevant and can be applied to cooperation between brands and influencers. We now have to think about lifelong cooperation and growth rather than short, fast, random campaigns, which are likely to bring short-term results. Which is why this year’s conference “Screen your oats!” will cover such topics as screening for quality, critical thinking, and the cornerstones of successful cooperation. Get rid of digital chaff!

Official hashtags: #sijāauzas #digitālāspelavas